---
title: How is Digital Technology Affecting the Insurance Industry?
description: How is Digital Technology Affecting the Insurance Industry?
---

[![2012 PLRisk Logo-Feb-28-2023-09-30-45-0928-PM](https://blog.plrisk.com/hs-fs/hubfs/2012%20PLRisk%20Logo-Feb-28-2023-09-30-45-0928-PM.png?width=1650&height=500&name=2012%20PLRisk%20Logo-Feb-28-2023-09-30-45-0928-PM.png "2012 PLRisk Logo-Feb-28-2023-09-30-45-0928-PM")](https://plrisk.com/)

[![PL Risk](https://blog.plrisk.com/hs-fs/hubfs/raw_assets/public/Pl_Risk_June_2020/images/plrisk-50x140-logo.png?width=300&height=300&name=plrisk-50x140-logo.png "PL Risk")](https://plrisk.com/)

- [HOME](https://plrisk.com/)
- [CUSTOMER CENTER](https://plrisk.com/#) 
    - [Make A Payment](https://plrisk.epaypolicy.com/)
    - [Submit An Application](https://www.plrisk.com/applications/)
    - [Confirmation of Coverage](mailto:info@plrisk.com)
    - [Download Applications](https://plrisk.com/applications)
    - [File a Claim](https://plrisk.com/file-a-claim)
    - [Claim Scenarios](https://plrisk.com/claim-scenarios)
    - [FAQs](https://plrisk.com/faqs)
    - [Industry Tools](https://plrisk.com/industry-tools)
    - [Free Cyber Hotline](https://plrisk.com/free-cyber-hotline)
    - [Get Appointed](https://plrisk.com/for-agents)
- [INDUSTRIES WE SERVE](https://plrisk.com/#) 
    - [Architects & Engineers](https://plrisk.com/architects-engineers/)
    - [Financial Institutions](https://plrisk.com/financial-institutions/)
    - [Healthcare / Medical](https://plrisk.com/healthcare-medical/)
    - [Insurance](https://plrisk.com/insurance/)
    - [Technology](https://plrisk.com/technology/)
    - [Consulting](https://plrisk.com/consulting/)
    - [Legal](https://plrisk.com/legal)
    - [Real Estate](https://plrisk.com/real-estate/)
    - [Media](https://plrisk.com/media)
    - [Miscellaneous Services](https://plrisk.com/miscellaneous-services/)
- [PRODUCTS](https://plrisk.com/#) 
    - [Overview](https://plrisk.com/products)
    - [Errors and Omissions](https://plrisk.com/products/errors-omissions)
    - [Directors and Officers](https://plrisk.com/products/directors-officers/)
    - [Commercial Crime](https://plrisk.com/products/commercial-crime/)
    - [Employment Practices](https://plrisk.com/products/employment-practices/)
    - [Cybersecurity](https://plrisk.com/products/fiduciary/)
    - [Fiduciary](https://plrisk.com/products/cybersecurity/)
- MERGERS & ACQUISITIONS 
    - [Reps and Warranties Sell](https://www.plrisk.com/wp-content/uploads/2023/06/PLR-Reps-and-Warranties-SellSide-Onesheet.pdf)
    - [Reps and Warranties](https://www.plrisk.com/wp-content/uploads/2023/06/PLR-Reps-and-Warranties-Onesheet.pdf)
- CANNABIS 
    - [Overview](https://www.plrisk.com/products/cannabis-insurance)
    - [Account Highlights](https://blog.plrisk.com/hubfs/PLR%20-%20Cannabis%20Assets/PLR-CANNABIS-account%20highlights_Onesheet-V2.pdf)
    - [Commercial Property](https://www.plrisk.com/cannabis-commercial-property/)
    - [Commercial Crime](https://www.plrisk.com/cannabis-business-insurance-commercial-crime)
    - [Cyber Liability](https://www.plrisk.com/wp-content/uploads/2023/08/PLR-12-CANNABIS-Cyber-Insurance-Onesheet-V8.pdf)
    - [D&O](https://blog.plrisk.com/hubfs/PLR%20-%20Cannabis%20Assets/PLR-CANNABIS-D%26O-Onesheet-V1.pdf)
    - [E&O](https://blog.plrisk.com/hubfs/PLR%20-%20Cannabis%20Assets/PLR-CANNABIS-E%26O-Onesheet-V1.pdf)
    - [EPLI](https://www.plrisk.com/wp-content/uploads/2023/08/PLR-10-CANNABIS-Employment-Practices-Liability-Onesheet-V9.pdf)
    - [General Liability](https://www.plrisk.com/wp-content/uploads/2023/08/PLR-02-CANNABIS-General-Liability-Onesheet-V4-1.pdf)
    - [Product Liability](https://www.plrisk.com/wp-content/uploads/2023/08/PLR-03-CANNABIS-Product-Liability-Onesheet-V2-4.pdf)
    - [Workers’ Comp](https://www.plrisk.com/wp-content/uploads/2023/08/PLR-05-CANNABIS-Workers-Compensation-Onesheet-Reduced.pdf)
- [SELECT](https://www.plrisk.com/products/select-division/)
- [ABOUT](https://plrisk.com/#) 
    - [Our Team](https://plrisk.com/our-team/)
    - [Careers](https://www.plrisk.com/careers/)
    - [Our Charity](https://plrisk.com/helping-hands/)
- NEWSROOM 
    - [Blog](https://blog.plrisk.com)
    - [Newsletters](https://www.plrisk.com/plr-newsletters/)
- QUOTE ONLINE 
    - [Hiscox NOW Small Business Insurance](https://www.hiscox.com/partner-agent/plriskadvisors)
    - [Custom Quote](https://www.hiscox.com/partner-agent/plriskadvisors)

- CUSTOMER  
  CENTER
  
  
  
    - [MAKE A PAYMENT](https://plrisk.epaypolicy.com/)
    - [SUBMIT AN APPLICATION](https://www.plrisk.com/applications/)
    - [CONFIRMATION OF COVERAGE](mailto:info@plrisk.com)
    - [DOWNLOAD APPLICATIONS](https://plrisk.com/applications)
    - [FILE A CLAIM](https://plrisk.com/file-a-claim)
    - [CLAIM SCENARIOS](https://plrisk.com/claim-scenarios)
    - [FAQs](https://plrisk.com/faqs)
    - [INDUSTRY TOOLS](https://plrisk.com/industry-tools)
    - [FREE CYBER HOTLINE](https://plrisk.com/free-cyber-hotline)
    - [GET APPOINTED](https://plrisk.com/for-agents)
- INDUSTRIES  
  WE SERVE
  
  
  
    - [TITLE AGENTS & MORTGAGE BROKERS](https://www.plrisk.com/real-estate/)
    - [REAL ESTATE](https://www.plrisk.com/real-estate/)
    - [LEGAL](https://www.plrisk.com/legal/)
    - [MEDIA](https://www.plrisk.com/media/)
    - [ARCHITECTS & ENGINEERS](https://www.plrisk.com/architects-engineers/)
    - [FINANCIAL INSTITUTIONS](https://www.plrisk.com/financial-institutions/)
    - [CONSULTING](https://www.plrisk.com/consulting/)
    - [MISC. SERVICES](https://www.plrisk.com/miscellaneous-services/)
    - [HEALTHCARE MEDICAL](https://www.plrisk.com/healthcare-medical/)
    - [INSURANCE](https://www.plrisk.com/insurance/)
    - [TECHNOLOGY](https://www.plrisk.com/technology/)
    - [SPACs](https://www.plrisk.com/spacs/)
- PRODUCTS
  
  
  
    - [PRODUCTS OVERVIEW](https://plrisk.com/products)
    - [Errors & Omissions](https://plrisk.com/products/errors-omissions)
    - [Directors & Officers](https://plrisk.com/products/directors-officers/)
    - [Commercial Crime](https://plrisk.com/products/commercial-crime/)
    - [EPLI](https://plrisk.com/products/employment-practices/)
    - [Fiduciary Liability](https://plrisk.com/products/fiduciary/)
    - [Cybersecurity](https://plrisk.com/products/cybersecurity/)
- [MERGERS & ACQUISITIONS](https://www.plrisk.com/wp-content/uploads/2023/03/PLR-Managing-Insurance-Coverage-eBook-03272023.pdf)
  
  
  
    - [Reps and Warranties](https://www.plrisk.com/wp-content/uploads/2023/06/PLR-Reps-and-Warranties-Onesheet.pdf)
    - [Reps and Warranties Sell](https://www.plrisk.com/wp-content/uploads/2023/06/PLR-Reps-and-Warranties-SellSide-Onesheet.pdf)
- [CANNABIS](https://www.plrisk.com/products/cannabis-insurance)
  
  
  
    - [Overview](https://www.plrisk.com/products/cannabis-insurance)
    - [Account Highlights](https://blog.plrisk.com/hubfs/PLR%20-%20Cannabis%20Assets/PLR-CANNABIS-account%20highlights_Onesheet-V2.pdf)
    - [Commercial Crime](https://www.plrisk.com/cannabis-business-insurance-commercial-crime)
    - [Commercial Property](https://www.plrisk.com/cannabis-commercial-property/)
    - [Cyber Liability](https://www.plrisk.com/cannabis-business-insurance-cyber-liability/)
    - [D&O](https://www.plrisk.com/cannabis-directors-officers-do-liability/)
    - [E&O](https://www.plrisk.com/cannabis-errors-omissions-eo/)
    - [EPLI](https://www.plrisk.com/cannabis-employment-practices-liability/)
    - [General Liability](https://www.plrisk.com/cannabis-general-liability/)
    - [Product Liability](https://www.plrisk.com/cannabis-product-liability/)
    - [Workers’ Comp](https://www.plrisk.com/cannabis-business-insurance-workers-compensation/)
- [SELECT](https://www.plrisk.com/products/select-division/)
- ABOUT
  
  
  
    - [Our Team](https://plrisk.com/about-us/)
    - [Our Charity](https://plrisk.com/helping-hands/)
    - [Careers](https://www.plrisk.com/careers/)
- NEWSROOM
  
  
  
    - [BLOG](https://blog.plrisk.com)
    - [NEWSLETTERS](https://www.plrisk.com/plr-newsletters/)
- QUOTE  
  ONLINE
  
  
  
    - [Hiscox NOW Small Business Insurance](https://www.hiscox.com/partner-agent/plriskadvisors)
    - [Custom Quote](https://www.hiscox.com/partner-agent/plriskadvisors)

×

### Get A Quote

# How is Digital Technology Affecting the Insurance Industry?

[Mike Smith](https://blog.plrisk.com/author/mike-smith)

 Jul 18, 2014, 6:23:30 PM

### **![How-is-Digital-Technology-Effecting-the-Insurance-Industry](https://blog.plrisk.com/hs-fs/hubfs/Imported_Blog_Media/How-is-Digital-Technology-Effecting-the-Insurance-Industry.jpg?width=604&name=How-is-Digital-Technology-Effecting-the-Insurance-Industry.jpg)**

### **How is Digital Technology Affecting the Insurance Industry?**

The shift to digital is not a new concept, yet the insurance industry lags behind other industries when it comes to transforming with the changes. Experts say that those agencies and carriers who fail to recognize digital disruption will be left behind, as customers will turn to those companies that improve customer experience and operational efficiency by employing a strong online presence and online marketing strategy.

Online data is essential to gaining customer insights, offering new products and services, and acquiring and retaining good customer relationships. Online business experts stress that in order to be successful in the digital age, businesses must be innovative and collaborative, offering a steady flow of information to engage their clients and prospective leads. This should be done using a variety of online resources and communities.

A transformation to digital is imperative for the insurance industry. A digital presence is crucial to attract consumers who are becoming increasingly unwilling to buy a product or service that does not provide the same levels of convenience, simplicity, and speed as equivalent products and services that have a strong online presence. It’s recommended that agents and carriers use this transformation into technology to move beyond “transactions” to “customer interactions”.

The good news for insurance agents and brokers is that these technological advances in technology can have huge benefits. In addition to helping to improve brand management and customer engagement, and online presence allows agencies to develop seamless multi-channel sales and service assistance, and develop a collaborative ‘digital workforce’ culture, helping you to harness techniques such as social media marketing and crowd-sourcing.

Your insurance products and services can be established, marketed, distributed, and underwritten in entirely new ways, thanks to the growth and development of the digital age. At [PL Risk Advisors](https://www.plrisk.com/), we are aware of the technological advancements and developments that insurers face, and the data problems that may arise. In addition to helping your customer manage and protect against risk, our [Privacy and Network Security](http://www.plrisk.com/products/privacy-network-security/) coverage is designed for all classes of business, including hard-to-place risks and coverage for insurance agents and brokers. Please contact us today for more information at **(855) 403-5982. **

## Recent Posts

- [Tracking Cookies Beginning to Run Afoul of Consumer Data Protection Laws](https://blog.plrisk.com/tracking-cookies-beginning-to-run-afoul-of-consumer-data-protection-laws)
- [PLRisk welcomes Jeffery Phi to their growing Wholesale Broker roster](https://blog.plrisk.com/plrisk-welcomes-jeffery-phi-to-their-growing-wholesale-broker-roster)
- [PLRisk Welcomes Michelle Delaney as Wholesale Account Manager](https://blog.plrisk.com/plrisk-welcomes-michelle-delany-as-wholesale-account-manager)
- [PLRisk Spotlights Rachel Coughlin](https://blog.plrisk.com/plrisk-spotlights-rachael-coughlin)
- [PLRisk congratulates Matt Culkin on joining NJYIP Board](https://blog.plrisk.com/plrisk-congratulates-matt-culkin-on-joining-njyip-board)

Search

### Share this post

[![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.plrisk.com%2Fblog%2Fdigital_technology_affecting_insurance_industry%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.plrisk.com%2Fblog%2Fdigital_technology_affecting_insurance_industry%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/x-twitter-color.png?width=24&name=x-twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.plrisk.com%2Fblog%2Fdigital_technology_affecting_insurance_industry%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.plrisk.com%2Fblog%2Fdigital_technology_affecting_insurance_industry%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.plrisk.com%2Fblog%2Fdigital_technology_affecting_insurance_industry%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.plrisk.com%2Fblog%2Fdigital_technology_affecting_insurance_industry%3Futm_medium%3Dsocial%26utm_source%3Demail)

### Subscribe to our blog

[![PLRisk-LogoWhite](https://blog.plrisk.com/hs-fs/hubfs/PLRisk-LogoWhite.png?width=400&height=123&name=PLRisk-LogoWhite.png "PLRisk-LogoWhite")](https://plrisk.com/)

### Stay connected to learn the latest from PLRisk

By clicking submit I agree to the  [Privacy Policy](https://www.plrisk.com/privacy-policy)  and [Terms & Conditions.](https://www.plrisk.com/terms-conditions/)

###### 795 Franklin Avenue, Suite 210 Franklin Lakes, NJ 07417 Tel: (855) 403-5982 Fax: 201-847-9174

- RESOURCES 
    - [DOWNLOAD APPLICATIONS](https://plrisk.com/applications)
    - [FILE A CLAIM](https://plrisk.com/file-a-claim)
    - [CLAIM SCENARIOS](https://plrisk.com/claim-scenarios)
    - [FAQs](https://plrisk.com/faqs)
    - [INDUSTRY TOOLS](https://plrisk.com/industry-tools)
    - [FREE CYBER HOTLINE](https://plrisk.com/free-cyber-hotline)
    - [GET APPOINTED](https://plrisk.com/for-agents)
- PRODUCTS 
    - [PRODUCTS OVERVIEW](https://plrisk.com/products)
    - [ERRORS & OMISSIONS](https://plrisk.com/products/errors-omissions)
    - [DIRECTORS & OFFICERS](https://plrisk.com/products/directors-officers/)
    - [COMMERCIAL CRIME](https://plrisk.com/products/commercial-crime/)
    - [EMPLOYMENT PRACTICES](https://plrisk.com/products/employment-practices/)
    - [FIDUCIARY LIABILITY](https://plrisk.com/products/fiduciary/)
    - [CYBERSECURITY](https://plrisk.com/products/cybersecurity/)
- PROFESSIONS 
    - [TITLE AGENTS & MORTGAGE BROKERS](https://plrisk.com/real-estate/)
    - [REAL ESTATE](https://plrisk.com/real-estate/)
    - [LEGAL](https://plrisk.com/legal)
    - [MEDIA](https://plrisk.com/media)
    - [ARCHITECTS & ENGINEERS](https://plrisk.com/architects-engineers/)
    - [FINANCIAL INST.](https://plrisk.com/financial-institutions/)
    - [CONSULTING](https://plrisk.com/consulting/)
    - [MISC. SERVICES](https://plrisk.com/miscellaneous-services/)
    - [HEALTHCARE/MEDICAL](https://plrisk.com/healthcare-medical/)
    - [INSURANCE](https://plrisk.com/insurance/)
    - [TECHNOLOGY](https://plrisk.com/technology/)
- ABOUT 
    - [OUR TEAM](https://www.plrisk.com/about-us/)
    - [BLOG](https://blog.plrisk.com/)
    - [OUR CHARITY](https://plrisk.com/helping-hands/)
    - [CAREERS](https://www.plrisk.com/careers/)
    - [PRIVACY POLICY](https://www.plrisk.com/privacy-policy)
    - [TERMS & CONDITIONS](https://www.plrisk.com/terms-conditions/)
    - [ACCESSIBILITY STATEMENT](https://www.plrisk.com/accessibility-statement/)
    - [STATE LICENSES](https://www.plrisk.com/state-licenses/)

Copyright © 2023 PLRisk | All Rights Reserved | [Privacy Policy](https://www.plrisk.com/privacy-policy)

PLRisk Specialty Insurance Agency LLC is a licensed insurance broker legally operating in the state of New Jersey under license number NJ 3002329782 and in California DBA NJ PLRisk Specialty Insurance Agency LLC, License number CA 6009937